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Research papers

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha
Company: Unilever
November 2, 2020
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Citation

Nandi, Agarwal and Sinha (2020a, November 02). Computing the crystal ball. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/computing-the-crystal-ball


Research papers

Trend projections as an aid to management

This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Madge Dugdale
June 15, 1969
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Citation

Dugdale, M. (1969a, June 15). Trend projections as an aid to management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trend-projections-as-an-aid-to-management


Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
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Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-